VIPAR Heavy Duty adds Mexican distributor


Moreno Diesel S.A. de C.V., headquartered in Nuevo León, Mexico, has joined the VIPAR Heavy Duty network.

Started in 1999 by brothers Raul and Ernesto Moreno, Moreno Diesel offers truck parts to end-users, fleets and re-distributors for all makes. The company serves customers from multiple locations across northern and central Mexico.

“Over the past two decades, Moreno Diesel has done an excellent job of growing their business across Mexico,” says Jim Pennig, vice president of business development, VIPAR Heavy Duty. “Their unique position with engine related products combined with VIPAR Heavy Duty’s growing program offering enables them to serve more customers in their strategic markets. Moreno Diesel is a strong addition to our existing group of distributors in Mexico.”

While the focus of Moreno Diesel’s business has changed over time, starting with engine related parts, to now offering products for all makes, VIPAR Heavy Duty says the company’s mission of offering reliable products and services, with customer satisfaction being the center of their business, has remained.

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