Details released for annual SOLD workshop during Heavy Duty Aftermarket Week

Updated Dec 10, 2020

Heavy Duty Aftermarket Week (HDAW) conference organizers on Thursday announced the details for next year’s Service Opportunity Learning Day (SOLD!) educational workshop to be held during the 2021 virtual HDAW.

SOLD! is geared 100 percent towards owners and managers of service operations and independent distributors offering service. The goal of the SOLD! program is to help the independent service owner and their top managers gain access to information and resources designed to help them run a more profitable business.

In a year that has brought so many challenges, SOLD! organizers say never has there been a more important time to tune in and learn ways to keep your business strong. Every SOLD! session is led by industry experts and will include a live Q&A segment with the presenter.

Three SOLD! sessions will take place on Tuesday, Jan. 26, 2021 from 1:30 to 4:30 p.m. EST. Areas being covered include operations and training, leadership, financial metrics and shop profitability, and marketing and sales related topics.

SOLD! organizers says the following sessions and industry experts will be offered:

  • “An Introduction to EOS, Entrepreneurial Operating System” presented by Ian Tonks, certified EOS implementer, Traction Trainer – This SOLD! session will outline key business components that all businesses need to be successful, including timeless principals that can benefit any entrepreneur.
  • “Using Financial Metrics and Dashboards for Profitability” presented by Jacob Findlay, CEO and founder, Fullbay – What metrics does your shop track? What are your target efficiency rates? Are they the industry average? Learn what systems will allow your business to collect the data needed, how to report to all of your key stakeholders, and how faithfully tracking these metrics will improve your bottom line.
  • “Online Marketing Tools to Grow your Business” presented by Brie Anderson, owner, BEAST Analytics – Current market conditions have accelerated the need for online marketing and business building strategies. Anderson will address the most effective marketing tools (some tools out there are FREE) and strategies to help your shop affordably and comfortably transition to a more complete online marketing presence. This segment is a can’t miss for all distributors – regardless of number of service bays or mobile units you operate!

HDAW organizers add the educational sessions for HDAW will be announced soon. Organizers note if someone is registered for HDAW, there is no additional cost to attend SOLD!

For more information about SOLD! and HDAW, and to register for the event, please CLICK HERE.

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