Peach State Truck Centers has opened a state-of-the-art facility in Villa Rica, Ga., that company leaders say redefines what a dealership can be — not just a place to buy or service trucks, but a destination built around drivers.
“This is truly a truck dealership reimagined,” says Rick Reynolds, president of Peach State Truck Centers. “We want every customer to experience something seamless, elevated and respectful. Our mission is to make a positive difference in every part of their journey — from buying trucks and parts to getting service or simply taking a break. Above all, we strive to honor drivers and the industry that keeps America moving.”
Located just off Exit 26 with easy access from I-20, the 24-acre campus goes far beyond traditional sales and service.
[RELATED: MHC opens new store with 24/7 hours in Iowa]
The company says the new Villa Rica center features:
- 20+ Express Assessment bays for designated expert techs to diagnose the problem within in the first hour of arriving with the majority of repairs completed same day. This reimagined process allows the driver to speak directly to the diagnosing tech to speed up the process of getting the truck back on the road.
- An extensive service department with 40+ bays to service Freightliner, Western Star, Cummins, Detroit and Allison.
- An indoor drive thru parts will call with room for more than 10 million in parts to serve all needs.
- The Sovereign Lounge, an all-inclusive airport style driver’s lounge featuring nap zones with zero gravity lay flat message chairs.
- A Café, serving quality food and coffee.
- Secure, overnight truck and trailer parking and a dedicated dog park.
- A retail store with premium gear, safety equipment and lifestyle items from leading brands.
“We designed this dealership to be an experience for customers and employees alike,” says Greg Althardt, chief operating officer at Peach State Truck Centers. “From durable workwear and premium toiletries to an indoor/outdoor lounge where the VIP treatment even extends to your pets, we’re creating a destination that stands apart from any other dealership in the country. It’s a place you’re welcome even when you don’t need a truck, a part, or service.”
“Our competitors think we’ve gone overboard, but it’s what we think drivers deserve,” adds Aaron Patterson, general manager of the new location. “Drive-Thru Parts Pickup, outdoor firepits, and a full staff of the best service technicians in the industry — we have made Peach State Villa Rica a destination — a memorable experience drivers and locals will want to visit again and again.”
