Growth strategies

Fontaine Modification updates website

New Fontaine HomepageFontaine Modification has redesigned its website to be more visually appealing, easier to use and better optimized for mobile devices, the company says.

According to Fontaine the new site also provides a more in-depth look at the many services available from Fontaine’s two newest business units, Fontaine Modification Fleet Services and Fontaine Modification Vocational Services.

“Instead of just updating the site to reflect the new business segments, we took the opportunity to overhaul everything with our customers’ needs in mind,” says Paul Kokalis, Fontaine Modification president. “The new website lists features and benefits for all our modification services, including chassis modifications, cab modifications, alternative fuel installations and more, so potential users can see what is available. New contact forms will streamline communications and the new layout is clear and easy to use.”

Fontaine Modification established the new business units in January to provide greater efficiency for customers in key market segments, the company says. On the new website, each business unit has its own dedicated page with a full list of available vehicle modifications. The site uses more than 50 modification photos, plus images of employees at work and a before-and-after truck modification slideshow, to showcase Fontaine’s capabilities.

Each of Fontaine’s modification centers also now has an individual page within the site. The modification center pages include facility manager contact information, Google Maps-based maps and descriptions of each facility’s capabilities. Most also include a photo of the facility.

Fontaine says large images on the homepage rotate to show a variety of vehicles before and after receiving modifications from Fontaine. The slideshow highlights Fontaine’s steering modifications, auxiliary power unit installations, fleet decal services and low-roof auto hauler conversions. A video embedded at the bottom of the page shows employees talking candidly about what they do at Fontaine and their commitment to service.

New contact pages also have been created to help customers quickly and easily get in touch with Fontaine staff members. Separate pages for the parts department, warranty information, each business unit and the Fontaine Modification Innovation Center ensure all inquiries go to the correct people, the company says.

“The site is organized and transparent,” says Kokalis. “If you need warranty help, it will send your question directly to the warranty support person. If you need parts, it will put you in touch with the parts manager. We have set it up to handle all inquiries as efficiently as possible.”

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