Growth strategies

Forward Lift celebrates 50th anniversary

Forward Lift Color Logo 2018Forward Lift is marking its 50th anniversary in 2018. As part of the celebration, the brand is rolling out an updated logo and new product-focused advertising and social media campaigns, according to an announcement.

“Many shop owners face challenges like limited floor space and limited budgets,” says John Uhl, director, light-duty product manager for Forward Lift parent company Vehicle Service Group. “Forward Lift provides a range of vehicle lifts with the features shops of any size need, along with consistent quality and support at a fair price. Offering reliable equipment takes the risk out of purchasing a lift, allowing our customers to focus on taking care of their customers.”

Since 1968, independent shops, dealers, hobbyists and truck repair facilities have relied on Forward Lift for car and truck lifts to meet their needs. The current line-up includes two-post, four-post, low/mid-rise, scissor, motorcycle and mobile column lifts. Customers not only get affordable lifts that can handle a variety of jobs, but also a network of local distributors and installers who ensure customers receive the right product for the application. Forward’s factory-trained installers, inspectors and service providers protect customers’ long-term investments.

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