Growth strategies

Minimizer adds Volvo floor mats to product line

With Volvo’s updated line of trucks hitting the roads and highways of North America, Minimizer has released new custom molded floor mats that fit each of those models.

Minimizer says its new floor mats for Volvo VNL, VNR, VNX and VHD all utilize a tray system, meaning the cab floor is protected by the mat’s raised edge. Whatever falls on the mat – such as dirt from a driver’s boots or coffee from a driver’s cup – stays on the mat. Each floor mat is covered by Minimizer’s lifetime warranty.

“We have never manufactured floor mats for the VNR, VNX, or VHD, so this is exciting news,” says Gordon Eby, Minimizer technical manager. “And while we do offer Floor Mats for the older VNL, the update made it necessary to introduce an entirely new kit.”

“We think Volvo owners will find these new floor mats offer the same durability and value they’ve come to expect from Minimizer,” says Steve Hansen, Minimizer director of marketing. “Floor mats have become one of our most popular products, and we intend to keep up with demand by continuing to release new kits whenever the need arises.”

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