Growth strategies

Jasper, Elite partner to offer more training for shop owners

Jasper Engines & Transmissions and Elite have partnered to provide shop owners with ethics-based sales, marketing, recruiting and shop management training to help them build more successful auto repair businesses, according to an announcement.

Over the last few years Jasper has sponsored several of Elite’s High Impact sales seminars and, more recently, Elite’s Online High Impact and Online Phone Skills Training courses. Both companies received such great feedback from these courses that they decided becoming partners and collaborating on more courses to help shop owners in 2019 and onward, was the right decision for Jasper, Elite and the industry, the companies say.

Some of the upcoming courses the companies are planning will be available exclusively to Jasper customers, and Jasper customers will receive special pricing on Jasper sponsored Elite training that’s available to shop owners everywhere. The objectives of all Elite/Jasper courses will be to make quality training more accessible to shop owners, to deliver great value, and because the companies have a shared mission to elevate the perception of our industry, all training will be principle-centered and rooted in ethics.

“Bob Cooper and I have been collaborating for many years, and this partnership is a culmination of that,” says Joe McDonald, vice president of sales, Jasper. “Elite has been an industry leader in bringing shop owners across the country to a high level of expertise in their business acumen.”

“As we continue to help support the aftermarket with not only drivetrain products, but world-class training, it only makes sense to join one of the best in our industry,” adds McDonald. “Jasper Engines and Transmissions and Elite will be announcing several training opportunities that will allow our customer base to benefit greatly in 2019.”

“We’re always looking for new ways to help shop owners reach their goals and become more successful, so we couldn’t be more excited to have the opportunity to help more Jasper customers, and shop owners everywhere, through this partnership,” says Bob Cooper, Elite founder and president. “We’re also honored to partner with a company that so closely shares our principles and are grateful to know that any Elite customer who is exposed to Jasper through this partnership and reaches out to them, will be taken care of by a company that will always have their best interest in mind.”

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