Longtime employee acquires Atlantic Great Dane

Gene Masteller
Gene Masteller

Atlantic Great Dane, a distributor of transportation solutions in the Upper Northeast, has announced the company is under new ownership.

President Gene Masteller acquired the company after serving Atlantic Great Dane for more than 30 years. He began his career with Atlantic Great Dane in 1990 as a shop hand, working his way through parts and sales, later being named vice president of the company in 2017, and president in 2020. Masteller says he is honored to take ownership of the company where he has served a loyal customer base for many years. 

“I’m very passionate about what I do and take great pride to have been an integral part of where Atlantic Great Dane is today and look forward to providing the same level of service that customers have come to expect from our dealership,” Masteller says.

“I’m proud to have maintained all the employees through the transition and look forward to growing and offering other opportunities to current and future employees. Lastly, I’d like to thank Scott Lamb for his mentorship over the years and providing me the opportunity to achieve the American Dream,” he adds.

Great Dane leaders say Masteller is the perfect fit to lead the company’s dedication to its employees and customers and believes the new ownership will elevate the level of service Atlantic Great Dane provides to its customers through its range of product offerings and dedicated aftermarket services.

 “Atlantic Great Dane continues to prove themselves as a top dealer in the Great Dane dealer network thanks to their legacy of hard work and dedication to meeting the needs of their customers,” says Rob Ulsh, vice president of dealer and international sales for Great Dane.

Atlantic Great Dane’s team of more than 23 employees serve a range of customers on the Northeastern Seaboard, offering a robust aftermarket program within the Great Dane network, with access to features designed to streamline the functions of parts and service centers, including ordering, pricing and invoicing, the company says.

Founded in 1988, Atlantic Great Dane is headquartered in South Portland, Maine, and is one the largest semi-trailer dealers and aftermarket service providers in its region, steadily growing its customer base coast to coast through the years.

Atlantic Great Dane is a distributor of Great Dane trailers and transportation solutions — earning several Great Dane sales achievement awards including, Dealer of the Year, Outstanding Sales, and Outstanding Truck Body Sales.

 “As someone who has served the company for many years, we are excited for Gene and his team to take Atlantic Great Dane into a new era in the company’s storied history,” Ulsh says.

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