Prokeep announced Tuesday it has successfully raised $25 million in a Series A funding round. The investment was led by San Francisco-based Dahlia Equity Partners with continued support from Ironspring Ventures, S3 Ventures, Benson Capital Partners, and others.
This strategic funding will enable Prokeep to accelerate its growth and expand its demand generation capabilities designed for distributors.
Launched in 2016, Prokeep has quickly transformed the way distributors communicate and help customers get what they need fast. By centralizing inbound and outbound communication and workflow, Prokeep helps distributors build stronger relationships, increase efficiency, and grow sales. Now supporting more than 8,500 distributor locations, the platform has facilitated more than $11 billion in orders across North America by connecting distributors with more than 3.5 million tradespeople, mechanics, service people, and other professionals that businesses and consumers rely on daily.
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"Our Series A funding marks a significant milestone for Prokeep," says Jack Carrere, CEO and co-founder of Prokeep. "We are grateful for the confidence our customers and investors have shown in our vision. We have heard loud and clear from our customers that driving demand in a way that builds upon the relationships (in many cases generational relationships) they've already built is vital to their future, and we're energized to use this new capital to accelerate this reality for them with a clear mission — empower proactive communication to build stronger relationships and drive sales. With the support of Dahlia Equity Partners and our existing investors, we are ready to continue delivering the innovation that unlocks more wins for distributors."
The new funding will support the expansion of Prokeep's demand-generation capabilities. Prokeep says these capabilities leverage insights from more than 60 million messages sent through the platform to drive the development of smarter, data-informed outreach resulting in an increase in sales of up to 300% for some customers. Building on early success and customer feedback, Prokeep has invested in data enrichment by leveraging AI models to help distributors extract conversation attributes.
These insights include brand preferences, customer intent, and sentiment to enable more efficient and powerful sales enablement, marketing, and other proactive outbound activities. With Prokeep, users are armed with powerful tools to improve customer retention, build trust, and increase profits, the company adds.
