NTEA, the Association for the Work Truck Industry, released the sixth edition of "U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market" on Tuesday.
The "essential tool for industry market planners" enables companies to calculate potential product sales and market share in 106 application markets in all 50 states, the District of Columbia and 383 metropolitan statistical areas.
Data comes from County Business Patterns from the U.S. Census Bureau and NTEA's Application Market Survey.
"The data represents an actual model of work truck industry sales by application market and can be modified to represent segments relevant to individual companies," says Steve Latin-Kasper, NTEA's senior director of market data and research.
The report is $99 for NTEA members and $299 for nonmembers.
