Registration has opened for Heavy Duty Aftermarket Dialogue, the full day heavy-duty aftermarket analysis conference that will once again precede Heavy Duty Aftermarket in January.
Set for Jan. 19, 2026, at the Gaylord Texan in Grapevine, Texas, HD Aftermarket Dialogue will bring together industry thought leaders, analysts and executives for a deep dive into the state of the heavy-duty aftermarket — what’s ahead, what’s evolving and how suppliers can prepare.
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“This event has become a critical touchpoint for commercial vehicle suppliers to gain perspective and prepare for what’s coming,” says Shannon O’Brien, senior director, commercial vehicle aftermarket at MEMA Aftermarket Suppliers. “HDAD continues to grow as a forum for real conversations about market dynamics, customer needs and the strategies that will define our industry’s future.”
MacKay & Company’s signature Aftermarket Industry Economy & Outlook session will once again anchor the agenda, providing the latest macroeconomic indicators and heavy duty aftermarket trends. Additional sessions and speaker announcements will be shared in the coming weeks.
“Dialogue is where forward-thinking leaders go to connect the dots and make sense of the fast-changing aftermarket landscape,” adds John Blodgett, vice president of sales and marketing at MacKay & Company. “We’re proud to continue our partnership with MEMA and deliver content that’s both data-driven and decision-focused.”
What attendees can expect at HD Aftermarket Dialogue:
- Parts forecasts and economic outlook for 2026 and beyond
- Real-world analyses of aftermarket pain points and opportunities
- Insights from top fleets, distributors, OEMs, dealers and supplier execs
- “Talk from the Top” – unfiltered voice-of-the-customer feedback from senior channel leaders
- Updated industry survey findings from MEMA and MacKay & Company
- Fresh perspectives on digital transformation, data quality and global disruption
- The always-popular Fleet Panel — back with new perspectives
- And more!
Presented by MacKay & Company and MEMA, early-bird registration rates are available and registration and more information about the conference can be found on the MEMA website.
