International hit hardest by Q3 sales dip, Traton reports

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As substantial decline in International Motors’ unit sales due to a prior year sales anomaly pushed overall Traton Group sales down 16% year over year in the third quarter, the company announced Friday.

Traton reports International sales were down 57% in Q3 from the same period in 2024. The company attributes the discrepancy to an exceptionally strong prior-year quarter, when a delivery backlog caused by a fire at the plant of a mirror supplier was resolved. Yet the company also states the overall U.S. truck market remains weak amidst tariff-related uncertainties and an ongoing freight recession, leading to continued caution among truck customers. 

For the first nine months of 2025, International’s unit sales have declined by 28%.

A ā€œpersistently weak and uncertain market environmentā€ was cited as a pressure in other segments too. Traton’s Scania and Volkswagen business units also saw sales decrease in Q3, while MAN Truck & Bus was up 24% year over year. 

Overall, based on preliminary figures, the company states a total of 71,400 vehicles were sold in the third quarter of 2025, down from 85,300 vehicles in the same quarter last year. In the first nine months of 2025, unit sales amounted to 224,500 vehicles, representing a decrease of 9%.

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