Family-owned full service dealer group, TLG Peterbilt, recently celebrated the implementation of chat and texting services for its truck inventory advertised with Truck Paper, the company says.
The company says expanding the chat platform from its dealer website to include its Truck Paper inventory will allow it to become a valuable resource for both the company and its customers across the nation. The Larson Group (TLG), which specializes in providing Peterbilt parts, trucks and related services, expects to see the updated online truck inventory quickly become a trusted source of new and used Peterbilt truck listings for customers near and far, according to Vice President of Used Truck Sales Kevin Larson.
“We recognize that customers actively search for trucks through publications such as Truck Paper and their website, but they still have questions when looking over specs and photos,” Larson says.
“By partnering with Truck Paper to implement the chat platform on our advertised inventory, we are providing an improved customer experience that mirrors the same direct service we have created on our main dealer site, TLGtrucks.com.”
The refreshed dealer listings add to TLG’s Peterbilt service by featuring a location-based live chat and text service that customers can take advantage of any time. The service, generated by messaging platform Contact At Once!, is accessible on every individual truck listing page and will primarily be managed by TLG’s expert dealership representatives.
Additionally, the service will be accessible as both a traditional desktop chat service and via text messaging, depending on whether the user visits the site via desktop or mobile device. According to a recent Contact At Once! survey, about 70 percent of customers who message with businesses are likely to do so during the research and shopping phase of the purchasing process.
“The primary benefit of incorporating Contact At Once! into TLG’s newly configured Truck Paper pages is twofold: first, it makes it easier for prospective customers to take the next step in purchasing a new or used truck,” says Tim Neville, Contact At Once! Commercial Truck Specialist.
