GTC says the goal of the launch is to consolidate its online sales and marketing efforts under the Freightliner Northwest and Western Star Northwest brands, providing visitors with easy access to product and service information, as well as company and location specific information. As part of the launch, ValleyFreightliner.com and Pac-truck.com will be permanently redirected to the new websites.
GTC says the websites are designed to provide a simple, user friendly experience that is responsive to different browsers and screen sizes for convenient viewing of content on desktops, tablets or smart phones.
Current and prospective customers can now access information about sales and service network under locations as well as available services under the static navigation found at the top of every page. Location pages list the physical address, directions, as well as contact information, hours of operation, driver amenities, services available, location specific truck inventory and management contact information, the company says.
Additionally, the inventory pages under the trucks tab allow customers to narrow their search to their specific needs or view from a broad range lens. The trucks tab also features new inventory model spec pages to give descriptive overviews of the vehicle to help customers better understand the product they’re interested in purchasing. In the same menu, GTC says customers are able to quickly send correspondence to the sales team if they are looking for a specific vehicle by using the Truck Finder option.
Other features include the Service and Parts tabs, which feature department amenities and capabilities as well as, training, body shop, elite support, department contacts, and special offerings, and the About sections display company information, available job opportunities as well as benefit summaries and a link to the news blog.
GTC also says company social media buttons for Facebook, Twitter and LinkedIn are displayed on bottom of the FreightlinerNorthwest.com site to further stream information to customers. The GTC dealership family adds that it will continuously update content with helpful information, articles, blogs, company announcements and events.
