Dealerships always want to separate themselves from their competitors in any way they can.
Whether its through their promotions, service or any other unique way, customers are driven to particular dealerships for a variety of reasons.
Well, now is the time to help your preferred dealer have one more thing to pat itself on the back about.
Nominations for the fifth annual Successful Dealer Award will be accepted until May 31, so you have a little more time to let us know why that dealership should be recognized as being the best.
The Successful Dealer Award seeks to recognize a dealership/dealership group for exceptional sales and service performance and excellence in community and civic engagement. Each category is weighted differently but it is not solely a sales award, so the smallest volume dealerships have the same opportunity as the largest.
Each year since 2013, when the inaugural award was presented to TEC Equipment, Co., the Successful Dealer Award has garnered more traction and enthusiasm throughout the industry. Dealerships from across the country pride themselves on being nominated as the annual Dealer of the Year. Since TEC Equipment’s opening win, other victors have included Truck Centers, Inc., Freightliner of St. Cloud and River States Truck and Trailer.
Judging criteria for the award is based on each company’s environmental/green efforts; community involvement and civic responsibility; customer education; staff education and training, and marketing. It is important to us that this award recognize a well rounded, successful business, not simply a high-performing one.
