Dealerships always want to separate themselves from their competitors in any way they can.
Whether its through their promotions, service or any other unique way, customers are driven to particular dealerships for a variety of reasons.
Well, now is the time to help your preferred dealer have one more thing to pat itself on the back about.
Nominations for the fifth annual Successful Dealer Award will be accepted until May 31, so you have a little more time to let us know why that dealership should be recognized as being the best.
The Successful Dealer Award seeks to recognize a dealership/dealership group for exceptional sales and service performance and excellence in community and civic engagement. Each category is weighted differently but it is not solely a sales award, so the smallest volume dealerships have the same opportunity as the largest.
Each year since 2013, when the inaugural award was presented to TEC Equipment, Co., the Successful Dealer Award has garnered more traction and enthusiasm throughout the industry. Dealerships from across the country pride themselves on being nominated as the annual Dealer of the Year. Since TEC Equipment’s opening win, other victors have included Truck Centers, Inc., Freightliner of St. Cloud and River States Truck and Trailer.
Judging criteria for the award is based on each company’s environmental/green efforts; community involvement and civic responsibility; customer education; staff education and training, and marketing. It is important to us that this award recognize a well rounded, successful business, not simply a high-performing one.
The nomination process is fairly simple and it is anonymous, so a dealership’s marketing person or another employee can nominate their employer as well as being nominated by customers or OEs. Part of our judging criteria is centered on being a good place to work. If employees want to nominate their business on those grounds, we certainly welcome that.
The top nominees will be recognized on www.successfuldealer.com, as well as being honored at the Great American Truck Show in Dallas later this summer.
Being hailed as the best, no matter the field, is quite an impressive distinction. Be sure to nominate your favorite dealer as quickly as possible. Remember, the deadline of May 31 is quickly approaching and we don’t want anyone to miss out on a chance to get their nominations in.
To nominate a dealer for this year’s award, please CLICK HERE. It is a simple and straight-forward process and we look forward to learning more about the many great dealerships in North America and helping to share their stories.