The deadline is drawing near to submit nominations for the fifth annual Successful Dealer Award.
The Successful Dealer Award seeks to recognize a dealership/dealership group for exceptional sales and service performance and excellence in community and civic engagement. Each category is weighted differently but it is not solely a sales award, so the smallest volume dealerships have the same opportunity as the largest.
Each year since 2013, when the inaugural award was presented to TEC Equipment, Co., the Successful Dealer Award has garnered more traction and enthusiasm throughout the industry. Dealerships from across the country pride themselves on being nominated as the annual Dealer of the Year. Since TEC Equipment’s opening win, other victors have included Truck Centers, Inc., Freightliner of St. Cloud and River States Truck and Trailer.
Judging criteria for our award is based each company’s environmental/green efforts; community involvement and civic responsibility; customer education; staff education and training, and marketing. It was important to us that this award recognize a well rounded, successful business, not simply a high-performing one.
The nomination process is fairly simple and it is anonymous, so a dealership’s marketing person or another employee can nominate their employer and you won’t have to deal with the jeers of having “nominated yourself.” Part of our judging criteria is centered on being a good place to work. If employees want to nominate their business on those grounds, we certainly welcome that. Our judging criteria is rigorous enough so that the highest merit will rise to the top regardless of who sends in the nomination.