The North American Trailer Dealers Association (NATDA) has released the Dealer Education lineup for its 2017 NATDA Trade Show & Convention, being held Sept. 7-9, 2017, in Indianapolis.
“Dealer Education is of massive importance to our association and community,” says Jesse Battle, NATDA executive director. “We wanted to kick off our program right by offering some incredible education seminars at our trade show. This is a great opportunity for our dealers to not only gain some valuable expertise, but really get a fantastic introduction to some of our educational partners.”
Below is a brief overview of the free Dealer Education sessions being held on Thursday, Sept. 7, between 1:30 p.m. and 5 p.m.
CHURNING OUT A HIGH-PERFORMANCE SERVICE DEPARTMENT
Bob Clements, President, Author & Keynote Speaker, Bob Clements International, Inc.
As a manager, your number one goal is to produce strong profits and give your customers an exceptional experience with the dealership. Whether you are managing service, parts, sales or rental, you are going to achieve those goals by focusing on motivating and communicating to your team. So, how do you turn your service department into a money machine that throws out $100 bills all day long? Join Bob Clements as he explains what dealers across the country do to improve profitability in their service departments. Some of the topics include basic shop processes, compensation programs and the roles and responsibilities of your shop staff.
3 WAYS IMPROVING YOUR EXPERIENCE VALUE INCREASES YOUR PARTS SALES
Bob Clements, President, Author & Keynote Speaker, Bob Clements International, Inc.
Is your parts department creating the income it should? Is there a way you can increase your profitability and improve the customer experience at your parts counter? Like building a house on a cracked foundation, it’s a lot more difficult to have a positive experience if you don’t start out on the right foot. Keep in mind that we all form almost instantaneous subjective judgments about people we meet. Once those judgments are formed, they are hard to change. Join industry expert, Bob Clements, as he walks through three ways to increase your parts sales today and add precious dollars to your bottom line by increasing the value of your customer’s experience.
LEVERAGING 3 MARKETING TRENDS TO INCREASE YOUR DEALERSHIP’S REVENUE
Kent Lewis, President & Founder, Anvil Media
The world of digital marketing continues to evolve at a breakneck pace, creating a challenge for the trailer industry. Anvil Media President & Founder Kent Lewis will outline three digital trends that can be leveraged to increase your dealership’s revenue. According to comScore, 50% of all searches will be voice-based by 2020. YouTube has over a billion users, almost one-third of total internet users. By the end of 2017, 75% of online content consumption will be mobile, according Zenith. This workshop will include opportunities to optimize your website for voice search as well as identify the latest advances in video and mobile marketing. Lewis will provide actionable steps for amping up your website, social media and search engine presence that will create immediate revenue impact for your dealership.
HOW TO STAKE YOUR CLAIM AMONGST BIGGER DEALER COMPETITION
Bob Clements, President, Author & Keynote Speaker, Bob Clements International, Inc.
In today’s world of consolidation, it is seemingly impossible for the small dealer to go head-to-head against the “big guys.” To set yourself apart from the business down the road, you can no longer rely on your brand. You must work to create a unique experience that your competitors cannot easily duplicate. For some, that is a daunting task and one not easily approached. Some would even say it is impossible. Guess what? It is possible. Better yet, it is profitable, but only if you have the right strategy in place. In this fun and fast-paced session, Bob Clements will share the secrets to taking on the Goliaths in the trailer Industry and, better yet, he will show you what you need to do to notch your sling.
