During the presentation, Anthony Gansle, director of sales and marketing administration for Peterbilt Motors, presented a brief history of the Paccar MX engine, and then updated attendees on the innovations and improvements made to Paccar MX engines since the first Peterbilt MX engine webinar in 2015.
“The UTA Training Committee wondered if it was too soon to present a follow-up presentation on the Paccar MX engine,” says Todd Coppaken committee member. UTA says his fears turned out to be unfounded. “The turn out for this webinar was tremendous,” said Coppaken. “Nearly 250 members people joined in for the presentation, clearly indicating that the UTA membership was eager to hear about the latest developments.”
“The strong attendance at this webinar was driven by the fact that more and more Peterbilt trucks come equipped with the Paccar MX engine,” added Gansle. “This has allowed the Paccar MX engine to gain more market acceptance, but for the UTA, it has fostered a stronger sense of urgency to better understand how to sell the Paccar MX engine in used trucks.”