Freightliner’s Cascadia receives design award

Updated Jan 19, 2018
Design sketch of Freightliner Cascadia sleeper cab area.Design sketch of Freightliner Cascadia sleeper cab area.

The design of Freightliner Trucks’ new Cascadia is the recipient of the 2017 Good Design award.

The competition selects product designs and graphics from more than 46 nations for design excellence. Submissions are received from Fortune 500 companies and design firms.

Good Design is one of the oldest and most recognized programs for design excellence globally. It was founded in Chicago in 1950 and curated by the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

“Every detail of the new Cascadia was carefully conceived to provide the best possible experience for drivers,” says Martin Kreidl, design director for Daimler Trucks North America (DTNA). “We’re honored that the Good Design jury selected the new Cascadia, and are pleased they recognized our team’s thoughtful approach and forward-thinking, driver-centric innovations.”

Design sketch of Freightliner Cascadia dash area.Design sketch of Freightliner Cascadia dash area.

By combining innovative technology with ergonomic design, the new Cascadia’s interior includes advancements in comfort, flexibility and safety, according to the announcement. The Cascadia’s interior space configurations let drivers customize their living space to best suit their needs. The sleeper area offers dimmable ambient LED lighting that can illuminate the interior to near daylight levels. The space also has more cabinets, as well as larger areas to accommodate standard appliances and a sturdy, flat-panel TV swivel bracket that can hold up to a 26-in. screen television. Options for a double bunk or a Driver’s Loft also are available. The Driver’s Loft includes a dinette/work table and opposing seating with seat belts, which can be quickly folded to allow for a full-size, drop-down, murphy-style bed with a double bunk option, the company says.

The exterior styling of the new Cascadia focuses on sleek aerodynamic features, offering Aero or AeroX exterior packages to maximize fuel efficiency. The one-pane windshield and sloped hood offer superior visibility and the elliptical-shaped mirrors also contribute to fuel efficiency, according to the announcement.

“We’re proud that the new Cascadia has been recognized with the Good Design award, and we’re even more proud of the achievements found in the new Cascadia that benefit drivers while they’re both on the job and off,” says Kelly Gedert, director of product marketing for Freightliner Trucks and Detroit Components.

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Used Truck Guide Cover