The new virtual home of TCI is built on an ultra-modern platform the company says is mobile responsive to allow for an improved user experience from any type of device. Visitors can easily engage with any area of the database-driven platform to search truck inventory, dealership services, detailed location information and so much more.
“This new website is a significant upgrade to our previous platform and shows how far technology and the development team have come in the last two years,” says Michelle Petroff, Truck Centers marketing manager. “They have really improved the responsiveness for mobile platforms, which is critical as more of our customers are accessing information from smartphones and tablets. The design change and move to a new platform was driven by our desire to bolster support and functionality for a premier customer experience.”
On the site, Truck Centers says customers can not only find in-depth information about the TCI legacy and leadership; but also, details on the different dealership services and amenities including dealership location landing pages, filtered truck inventory searches, financing, service appointment scheduling, Elite Support, special services, parts requests, promotions, training services and collision repair. The streamlined navigation helps customers access the information they need in fewer clicks, the company says.