Volvo Trucks Monday introduced a new online configurator for Volvo VNR and VNL series trucks.
“The Volvo Trucks online configurator gives customers and enthusiasts the opportunity to build their dream Volvo while learning more about the truck and its intended application,” says Magnus Koeck, Volvo Trucks North America vice president of marketing and brand management. “This is a great tool because it’s an engaging way to learn more about the new products and it provides a visual guide of what the VNR or VNL will look like before placing an order.”
Volvo says the configurator features the eight Volvo VNR and VNL models – VNR 300, 400, 640 and VNL 300, 400, 740, 760 and 860. Customers start by selecting the Volvo VNR or VNL series, choosing cab size, and then custom configure the truck’s exterior, interior, powertrain, axles, warranty and uptime services. The configurator allows users to choose various options, including a sample of paint colors, bumper, mirrors, air intake, aerodynamic options (roof, side and chassis fairings) and bright packages.
In total, Volvo says the online configurator for desktop and tablets features 22 options that can be selected, rendering more than 4,000 vehicle versions. Once a customer completes their design, Volvo says their custom-spec’d can easily be shared through social media or sent directly to a local Volvo Trucks dealer for additional information.
“This is an appealing tool that’s fun to use and a customer’s virtual configuration becomes a conversation starter with their local dealer,” says Johan Agebrand, director of product marketing for Volvo Trucks North America. “Custom configuring a new Volvo VNR or VNL model and sending to a dealer before visiting can also expedite the sales, spec’ing and order process.”
