Daimler Trucks North America has awarded Western Star truck franchises to Four Star Freightliner in Valdosta and Albany, Ga., which allows the company to sell the vocational trucks to customers in those areas.
“We are excited to have Four Star, a longtime partner of DTNA, representing Western Star in the Valdosta and Albany, GA markets,” says Brent Brewer, business development manager at DTNA representing the Southeast Region. “This partnership is truly a premier dealer representing the premier vocational brand into these hard-working communities.”
When Four Star initially purchased the Albany dealership in November 2014, it was a parts and service support location. It has now been upgraded to a full service facility that is Elite Support Certified and also certified to sell and support all Daimler Trucks brands from Freightliner to Western Star, the company says.
The impact of offering the Western Star product line in Valdosta is even greater considering the large investment Four Star Freightliner is making in the dealership there. Four Star Freightliner first purchased the Valdosta dealership in 2011 but has decided to expand. The company says it is investing $3.5 million in a new building, which will be 25,000 sq.-ft. Four Star will retain its 18 employees from the current location and could add another 10-15 team members. The new facility will open in the summer of 2018, the company says.
“By investing in a brand new location off Exit 11 with all of the growth taking place in and around Valdosta and Lowndes County, it is important to be able to represent all of the Daimler products from our Freightliner M2s, Cascadias and our vocational products plus all the Western Star brand has to offer,” says Jerry Kocan, dealer principal at Four Star Freightliner. “This will allow us to sell and support all of the Daimler Trucks North America product offerings both on highway and the work trucks from our new location on White Water Road.”
Western Star is positioned as a premium brand within the Daimler Trucks North America family, the company says. These trucks are targeted at small and medium fleets, as well as owner-operators, with a focus on vocational and extreme-duty segments.