TrüNorth Warranty and NASCAR Friday announced a multi-year agreement designating TrüNorth as the “Official Commercial Truck Warranty of NASCAR” expanding its investment in the sport.
TrüNorth also competes in the NASCAR Gander Outdoors Truck Series with Niece Motorsports and drivers Ross Chastain and Reid Wilson.
“TrüNorth’s expanded commitment reinforces the value that NASCAR provides to brands investing across the sport,” says Jon Tuck, chief revenue officer, NASCAR. “The combination of a team and sanctioning body partnership will effectively enhance TrüNorth’s brand awareness and help them reach new customers.”
According to both companies, the multi-year agreement provides TrüNorth additional promotional rights to build around its existing relationship with Niece Motorsports, driving brand awareness and business. TrüNorth also will host key customers and prospects at-track with VIP hospitality events at NASCAR races throughout the year. As part of the partnership, TrüNorth joins the NASCAR Fuel for Business Council, bringing together an exclusive group of more than 50 Official NASCAR Partners to buy and sell products and services from one another.
“NASCAR’s commitment to quality, excellence and fan experience, combined with their outstanding value, reminded us of our own business dynamic and drew us to the sport,” says William Eskridge, CEO, TrüNorth Global. “We’re looking forward to working with NASCAR to help build the TrüNorth brand.”
TrüNorth is a leading provider of limited liability warranties for commercial medium and heavy-duty trucks including work trucks, construction and agricultural equipment. The company says it is dedicated to shortening the time-to-action at every step in the repair claims process, as well as meeting all truck warranty needs to get commercial vehicles and equipment back working as quickly as possible.
