Daimler Trucks of North America (DTNA) recently announced the appointment of Freightliner of Hartford (FOH) of East Hartford, Conn., to the Western Star network.
FOH/Western Star dates back to May 1996 when the current owners acquired Yankee Kenworth and immediately transitioned the dealership to aggressively market the Freightliner product line while eliminating representation of Kenworth trucks. Starting with a staff of 18 employees the company and related entities have grown to a force of over 130. The initial dealership size of 14,000 sq. ft. has expanded with affiliated acquisitions to include seven buildings comprising over 100,000 sq. ft. of facilities.
At the core of FOH/Western Star’s business philosophy is the notion that success optimization is customer driven. There is a direct correlation between sales revenues and the level of customer service provided. FOH/Western Star, a member of the Elite Support Network, strives to exceed expectations. The demands of meeting the challenges created by new technologies are met by dedicating resources to keep personnel on the cutting edge of industry innovation, the company says.
FOH sells and services the entire Freightliner heavy- and medium-duty product line. Western Star provides FOH with additional offerings that will allow FOH/Western Star a competitive edge on sales to specialty vocational markets heretofore captured and controlled by other manufacturers, the company says.
Today, FOH/Western Star provides twice daily delivery of parts to customer locations in western Massachusetts as well as the entire state of Connecticut. This is accomplished with a fleet of 12 delivery vehicles supported by a parts inventory exceeding $3 million. FOH/Western Star customers are provided free pick-up and delivery for vehicles needing service. With over 40 service bays staffed by seasoned, highly skilled technicians every possible product related issue can be resolved.
The sales staff at FOH/Western Star attributes success to the quality products of DTNA along with the required knowledge and expertise to assist the customer. The sales team possesses the ability to develop specifications to satisfy complex and sophisticated application needs. FOH/Western Star services a wide, varied customer base represented by numerous vocational markets. The belief that the chassis sale begins once the customer takes delivery is what drives the commitment to provide ongoing support. FOH/Western Star enjoys repeat business and excels in customer retention levels as a result.
