Maxim Truck & Trailer announces investment in Canadian youth charitable organization

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Updated Aug 1, 2019

Maxim Truck & Trailer has partnered with Live DifferentMaxim Truck & Trailer announced Wednesday it has signed a three-year $150,000 commitment to support Live Different’s Canadian Youth Fund, which exists to instill hope and purpose in youth across Canada.

Maxim Truck & Trailer says the donation will directly support Live Different’s work in Indigenous communities across Canada.

“We are thrilled to partner with Live Different to help bring positive youth development programming to Indigenous communities across Canada,” says Troy Hamilton, president, Maxim Truck & Trailer. “I have personally seen the impact of Live Different’s work and we are excited to support their programs designed to inspire youth to recognize their value and potential.”

Live Different was established as a Canadian charity in 2000. The Maxim contribution will help Live Different to continue instilling messages of hope and purpose in Indigenous young people all across Canada, the company says.

“We are honored to partner with Maxim as it is clear that our values are completely aligned,” says Charles Roberts, executive director, Live Different. “We each understand the responsibility we have as Canadians to take respectful steps towards reconciliation. When a company makes this kind of financial investment in the lives of Indigenous youth across Canada, it shows the depth of their heart and conviction to this conversation. We are thrilled to have partners like Maxim who really get behind us and help make our programming possible.”

Live Different is passionate about making a difference in lives through youth empowerment presentations, humanitarian build programs, and leadership development opportunities. Over the past 18 years, the organization has had the opportunity to speak to over 1.5 million students, to build over 500 homes and schools, and to mentor more than 4,500 students/interns/volunteers.

Maxim has been a long-time supporter of many charities including those funding community organizations, the arts, amateur sports and health. Each year, portions of the company’s profits are designated for charitable giving. The company says it is excited to add the Live Different partnership to their giving.

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