If you and your sales reps are struggling with how to connect with customers since the COVID-19 coronavirus hit, you’re not alone.
The Used Truck Association (UTA) announced Friday it will hold a free webinar with Commercial Truck Trader later this week to address this important topic, offering guidance for how used truck dealers can tap into virtual and online used truck customers.
Charles Bowles, Commercial Truck Trader’s director, strategic initiatives, will share virtual retailing best practices for dealers. Bowles says understanding how to sell in a digital world is an important part of having a successful business in general, but having a strong digital presence is especially crucial in an economic environment like the one we’re currently facing.
UTA says the webinar will cover the following:
- Why digital marketing matters and is so important to the success of your dealership
- Who your buyer is and the challenge of keeping up with evolving customer needs
- How to hone your online listings using Commercial Truck Trader’s PAID strategy, which you can start implementing immediately
- Key digital best practices you should follow now and always
The upcoming webinar is set for 2 p.m. ET, Wednesday, April 8. For more information and to register, please CLICK HERE.
