To better meet the needs of its commercial aftermarket customers, Polk has incorporated new resources and additional functionality to its Commercial Aftermarket Parts Demand Modules. The modules previously included demand forecasting for filters, brake components, lubricants and tires and are focused on the commercial vehicle (GVW 3-8) aftermarket. The enhanced modules now include capability for customers to see potential demand for a wide variety of engine parts and serve as a resource for the light-, medium- and heavy-duty commercial vehicle aftermarket.
The online modules help aftermarket suppliers and commercial truck dealers enhance efficiency and identify business opportunities. They are updated quarterly and allow users to segment information based on a number of factors, including manufacturer, geography, customer, age of vehicle, vehicle part and other criteria most relevant for their business. Since the modules are available online, a single subscription allows for timely access by a company’s entire team.
“With the vehicle population aging, there is increasing demand for aftermarket replacement parts in both the commercial and light vehicle sectors,” says Mark Seng, vice president, sales and client services for Polk’s aftermarket and commercial vehicle business. “This new functionality of our Parts Demand Modules provides customers with strategic information to help them with business planning, market sizing and maximizing opportunities for business growth.”