Don’t ask too much

The number of questions a supplier wants to ask a customer may be endless; but a survey cannot be.

A good survey focuses on particular issues and attempts to acquire as much information as possible from responders about those issues with minimal commitment, Survey Monkey says.

Finding that focus should come during the research and planning stage.

“We try to identify elements that are most important to our customers and rank and prioritize them, then write the survey based off of that information,” says Shepherd.

Survey Monkey adds that a good rule of thumb when producing a survey is checking it for length during the production process.

A survey that takes 10 minutes to read, without responses, is likely to be completed at a lower rate than a 20-question survey that takes two minutes.

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