YouTube is the second-most popular search engine in the world, and the largest video library online. Creating a YouTube channel allows a business to easily organize all videos it posts to the online video hub. From here, users can track video performance (views, average time watched, etc.), link related videos, and promote their business through the site. YouTube also allows users to embed video on other sites, which can be an asset for business looking to spruce up a corporate webpage.
Be succinct
The average YouTube user watches two minutes of video per day. That’s not much. Producing a video to capture that user requires a direct approach, with a strong title sequence and compelling, relevant content throughout the video. YouTubers will watch a longer video if it directly relates to their interest (How-to videos are a good example of this) but will tune out quickly if a video lulls.
Label properly
This is incredibly important in regards to search engine optimization and viewer time on site. A video that can’t be found can’t be watched; and a video that’s not what it’s labeled to be won’t be watched for long. A properly labeled YouTube video should include a clear header, descriptive text, meta tags, category tags, keywords and relevant links.
Be active
Arguably the most important step in building an online presence of any kind is simply being there. A YouTube page that sits dormant 363 days a year isn’t going to be a place a customer seeks out. Releasing new videos on regular intervals is a good way to slowly build channel equity. Viewers who appreciate the regular content will identify the schedule and begin returning with regularly in hopes of finding new content.
