Improving your eye appeal

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Updated Oct 14, 2015

eye_appealAftermarket businesses nationwide spend millions of dollars each year on advertising and marketing. From old-school mailers to flashy email blasts, no stone is unturned in the never-ending quest to get customers in the front door.

But once those customers walk through that threshold, a lot of that marketing ends.

Spending money to bring customers into your facility doesn’t guarantee they will remain there.

The single biggest asset an aftermarket business has in keeping a customer captive is the facility itself.

A dark, dirty and disorganized business can send a customer running for the door faster than the special that brought them in, while an aesthetically appealing operation can elicit feelings of confidence, reliability and acceptance.

Customers want to do business where they are comfortable.

Through intelligent cosmetic changes, you can improve the appearance and functionality of your business to strengthen your eye appeal and create a transparency in your business that positively impacts your bottom line.

Click here to read how making your business visually enticing to customers can impact their perception of your products and services.

Click here to read how a simple cleaning of your shop can change the perception of your services.

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