Cummins reports increased investment, commitment to Meritor brands, aftermarket

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Updated Jan 24, 2025
Cummins Alan Rabadi speaks at HDAW
Cummins Global Aftermarket Leader Alan Rabadi details the investment Cummins has made into its Meritor operations during a press conference Tuesday at Heavy Duty Aftermarket Week in Grapevine, Texas.

Cummins detailed its continued efforts to invest in the aftermarket as part of its continued integration of Meritor operations during a press conference Tuesday at Heavy Duty Aftermarket Week in Grapevine, Texas.

Global Aftermarket Leader Alan Rabadi reported Cummins is nearly finished with its established three-year integration plan of Meritor into Cummins, and in July 2024 officially christened the segment internally as Cummins Drivetrain and Braking Systems (CDBS).

Rabadi admitted the company “gave up simplicity for specificity” in moving from Cummins-Meritor to CDBS, but said the transition and longer name was essential to show Cummins remains committed to the drivetrain and braking systems categories.

Cummins also is committing to the segment monetarily.

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Rabadi said Cummins “has made a record investment in the Meritor business” for first fit and aftermarket product lines, and said Cummins has no intention of altering any product naming conventions for Meritor and Euclid components. In fact, Cummins added nearly 500 part numbers to the independent aftermarket exclusive brand Euclid last year, and Director of Product Management Brittany Soika says more new parts are expected across the company’s braking portfolio this year to meet continued demand.

And Rabadi cites synergies created through the Meritor integration as key drivers in the product line growth. Through the expanded operation, he said Cummins is using rapid design and prototyping, additive manufacturing, and leveraging Cummins’ technical SMEs and global R&D footprint to be even stronger at bringing solutions to the aftermarket.

“Our value prop is you come to us and we’ll have the part, whenever you need it,” he said.

Cummins remains active in other areas of the aftermarket as well. General Manager of Aftermarket Jason Soika said Cummins is ramping up its training efforts in 2025. He said Cummins has 16 on-site trainings events scheduled for the year, and also is working to develop virtual reality (VR) training modules that will enable the company to provide detailed product education to customers in a revolutionary new way.

Soika adds the on-site training classes feature technical and sales training guidance, and Cummins “encourages technicians, counter people and outside salespeople to attend.”

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Finally, Tuesday’s business update also included the announcement that Cummins has reached terms in principle with Nexus Automotive International on a global framework agreement to support the continued distribution of Cummins’ aftermarket products across the world.

“We want to be able to tap into global aftermarket growth potential,” said Terry Livingston, general manager, global product management.

Editor’s note: An earlier draft of this article erroneously stated Cummins had given up “simplicity for complexity.” TPS regrets the error. 

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