MacKay & Company has released the results of its fourth extensive study of e-commerce parts purchasing patterns of today’s fleets.
The company states the study took an in-depth look at fleets’ current and future e-commerce parts purchasing activities for parts needed on medium- and heavy-duty trucks, school buses, trailers and container chassis. Some insights from the new survey include:
- Fleets are purchasing more truck and trailer parts online in 2024 than they were in 2021, but not as much as was projected their three-year forecast.
- More OE brands are filling these online carts compared to value line or all-makes brands
- Fleets are driven to online parts purchasing because of the convenience and parts pricing
- There continues to be a shift towards parts providers that have online capabilities and away from those channels not offering parts purchasing online, which is forecast to continue in future years.
Additionally, MacKay & Company notes the new study examines most frequently utilized online channels, which parts are most often purchased online, rationale for not purchasing online, essential website attributes, delivery and payment options, to name a few.
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MacKay & Company also addressed the study at its recent Heavy Duty Aftermarket Dialogue event with Kris Harrington, CEO at GenAlpha Technologies, about what her company is seeing in the commercial vehicle parts e-commerce marketplace. Harrington says the results of MacKay & Company's study align well with current market dynamics.
"As fleets and distributors increasingly turn to online channels for parts sourcing, offering comprehensive product information, flexible payment options, and clear delivery details is essential," Harrington says. "Implementing these elements effectively has proven to boost online parts sales and strengthen customer relationships."
MacKay & Company states participants have access to a comprehensive report detailing the fleets and distribution channels results, online focus groups (hearing first hand from fleets about their online parts purchasing activities) and a study review.
For more information, reach out to John Blodgett at [email protected] or Travis Kokenes at [email protected].
