Road Choice Truck Parts, the recently launched private label all-makes parts brand, has added several replacement product categories to its aftermarket line.
The replacement parts added include charge air coolers, radiators, oil pans, mud flaps and brackets, mufflers and flex bellows.
With these additions, Road Choice all-makes parts now offers 22 high-volume product categories that are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts.
“Road Choice is pleased to expand our parts offerings to our customers,” says Dan Bambrick, private brand manager for Road Choice. “The addition of these replacement parts to our product portfolio enables customers to have high-quality replacement parts, but at a value price.”
Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty, the company says.
