HDA Truck Pride has named Kristen Phipps director of marketing, reporting to CEO Don Reimondo.

HDA Truck Pride says Phipps will be responsible for supporting the strategic objectives of the organization, enabling membership to grow profitably by offering excellent products, value-added services, and a premier independent service network to the commercial vehicle industry.

“Kristen is excited to join our team, and the feeling is reciprocated. She has a passion for exceptional customer service and a vast appreciation for the commercial vehicle industry. Kristen brings a unique background of marketing, sales, supply chain, product development and operational management. All of these things, together with her strategic capabilities and customer commitment bring HDA Truck Pride a strong team player,” says Reimondo.

Kristen joins the HDA Truck Pride team with over 20 years of aftermarket experience. Prior to her recent role at Hastings Manufacturing, Phipps spent 16 years at Federal-Mogul. Additionally, Phipps spent the years as the director of marketing for Kraftmaid Cabinets focused on product development and consumer branding.

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