Workhorse Group building EV dealer network

Workhorse Group Tuesday announced the launch of its new Certified Dealer Program, an initiative to develop an official network of verified dealers that have passed the protocols necessary to safely repair and maintain the electric components of the company’s vehicles.

Workhorse has engaged Kingsburg Truck Center, a work truck dealer headquartered in Kingsburg, Calif., as its first certified electric vehicle dealer in California. 

As part of the Certified Dealer Program, Workhorse says it has established a comprehensive training program that provides dealers with both hands-on and online training, including technical sales training. The program will enable dealers to safely assist customers with vehicle maintenance in addition to providing strategies for vehicle deployment into their fleets. To ensure high quality vehicle maintenance, Workhorse certified dealers have also made investments in EV charging infrastructure, tooling, and building out spare parts inventory, the company says.

Kingsburg not only sells trucks but also specializes in installing various applications for specific industry needs, making their business model uniquely suited to sell Workhorse’s products. 

“The launch of our Certified Dealer Program is one of the vital early steps in activating our go-to-market efforts and creating a strong foundation for both our dealers and end customers,” says Workhorse CEO Rick Dauch. “We are committed to providing our customers with safe, reliable vehicles and the highest standard of service, and this new program will be an integral component to building a reliable network for sales and maintenance. The partnership with Kingsburg Truck Center expands our dealer footprint westward into California, the bellwether state for the EV market. We look forward to growing our relationship with Kingsburg and other dealers domestically as we scale production and commercialize our trucks this year.” 

Kingsburg Truck Center President Jerry Smith adds, “Our company is aligned with Workhorse’s mission and vision, which is why we decided to partner with them as a certified dealer. We’ve already made the strategic investments necessary and are ready to hit the ground running. Kingsburg will also be taking delivery of the first ten W4 CC units available to begin our partnership and address the wide range of applications in the San Joaquin Valley.”

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