DRiV launches Installer's Advantage program

DRiV logo featuring stylized text with red accent on the numeral

DRiV launched the Installer's Advantage platform on Wednesday. The platform delivers solutions to specific repair challenges identified by technicians, the company says. 

"Installer's Advantage is a strong example of how DRiV grounds its engineering and design decisions in real-world shop insight," says Joseph Saoud, vice president and general manager for the U.S. and Canada for DRiV. "This program creates a consistent way to communicate that commitment across our brands, while reinforcing the value installers experience every day when they choose DRiV products." 

[RELATED: Nearly 60% of heavy-duty shops report understaffing challenges]

The platform brings more than 5,000 SKUs from across the DRiV portfolio, each engineered to solve pain points installers face every day. Some of those include: 

  • Saving installer time through design features that speed installation.
  • Simplifying jobs by reducing unnecessary steps or rework.
  • Fixing known OEM design issues that lead to premature failure.
  • Enhancing durability and longevity for longer service life.
  • Solving common customer complaints that drive comebacks. 

DRiV says it consulted U.S. repair shops and gathered first-hand installer feedback to drive the platform, ensuring solutions are designed with the realities of the service environment in mind. 

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