DRiV launches Installer's Advantage program

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DRiV launched the Installer's Advantage platform on Wednesday. The platform delivers solutions to specific repair challenges identified by technicians, the company says. 

"Installer's Advantage is a strong example of how DRiV grounds its engineering and design decisions in real-world shop insight," says Joseph Saoud, vice president and general manager for the U.S. and Canada for DRiV. "This program creates a consistent way to communicate that commitment across our brands, while reinforcing the value installers experience every day when they choose DRiV products." 

[RELATED: Nearly 60% of heavy-duty shops report understaffing challenges]

The platform brings more than 5,000 SKUs from across the DRiV portfolio, each engineered to solve pain points installers face every day. Some of those include: 

  • Saving installer time through design features that speed installation.
  • Simplifying jobs by reducing unnecessary steps or rework.
  • Fixing known OEM design issues that lead to premature failure.
  • Enhancing durability and longevity for longer service life.
  • Solving common customer complaints that drive comebacks. 

DRiV says it consulted U.S. repair shops and gathered first-hand installer feedback to drive the platform, ensuring solutions are designed with the realities of the service environment in mind. 

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