Work Truck Solutions has announced its involvement in a significant enhancement to the Ford Pro Commercial Vehicle Center (CVC) program.
Ford Pro, the brand dedicated to delivering seamless, always-on solutions for Ford’s business and fleet customers, now requires all dealers who are part of their 2026 CVC Program to maintain an active Work Truck Solutions subscription. To support this enhancement to the program, three new packages were introduced (good, better and best).
The introduction of these packages reflects the shared commitment of Ford Pro and Work Truck Solutions to equip every dealer with the specialized tools needed to thrive in the competitive commercial marketplace, the companies say, ensuring a consistent, professional and efficient experience for business customers.
Work Truck Solutions adds the inclusion of these new packages in conjunction with Work Truck Solutions’ offerings further supports the goal of providing tools that enable CVC dealers to lead in today’s ever-changing market. Business customers expect efficiency, speed and precision, and these solutions help dealers meet those complex demands, the company says.
The commercial vehicle segment, which differs significantly from the retail market, requires specialized tools. Work Truck Solutions, who also is a trusted vendor in The Shop by FordDirect, has a proven track record in the world of work-ready upfitted vehicles, with a history of taking chassis data, body specifications, and vocational requirements and transforming them into marketable listings that serve the needs of buyers, Dealers, OEMs and upfitters.
The selection of Work Truck Solutions by Ford Pro reinforces their focus on delivering measurable value. Professionalizing upfitted inventory across multiple channels, including the FordPro.com national inventory locator and the Comvoy commercial vehicle marketplace, is central to the goal of market leadership for CVC dealers.
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“The CVC dealer community has extensive experience serving B2B customers with excellence,” says Kathryn Schifferle, founder and chief vision officer at Work Truck Solutions. “When building these packages, we tapped into that insight by soliciting dealer input to align with their vision and best practices. These offerings are a testament to the insights gained from dealers and a nod that in such a complex market, commercial vehicle specialization, driven by data, is what leads to successful operations.”
The companies say CVC dealers will select from one of three packages — good, better and best — enabling them to tailor the solution to their specific commercial development stage and strategic goals.
- GOOD Display of Inventory: Built for dealers primarily focused on professional merchandising, managing their own website and using their retail CRM.
- BETTER Shopping on Commercial-centric Site: Building on the GOOD package, this offering is designed for dealers looking for a commercial-focused website to enhance their online inventory presence and customer engagement.
- BEST Overall Professionalism: Furthering the BETTER package, this solution is ideal for dealers looking for a comprehensive commercial presence, the best buyer experience and deep data insights to drive additional growth throughout their commercial vehicle operation.
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Finally, Work Truck Solutions states it is important to note dealers already subscribed to an existing Work Truck Solutions package have the flexibility to remain on their current plan or transition to one of the new packages at any time during the year as their needs change.
