Surfact, a tech company from Norway, is bringing its cable-free Internet of Things (IoT) tracker, Emma, to the U.S. It gives real-time location on location, temperature and shock.
"In cargo space, no one can hear you scream ... until now," says Per Magne Helseth, CEO of Surfact and Emma's inventor. "Last year saw record-high cybersecurity attacks on the U.S. supply chain. Meanwhile, the American truck fleet is getting older, and most tracking devices come from overseas manufacturers with questionable security standards. That's not just a problem — it's a crisis."
[RELATED: Cargo theft slowed in January but expected to pick up]
The Emma tracker is made of recycled ocean plastics and is the shape and size of a hockey puck with a cable-free design.
"Our slogan is simple: We make your cargo talk. And that means no more blind spots, no more guessing and no more stolen goods disappearing into the abyss," Helseth says. "It's time to take control of your cargo. It's time to take back the supply chain."
Surfact's technology is in use in more than 12 countries, the company says.
