Weekly new product roundup

Oct 10, 2025

Here’s a glimpse at the new products introduced to the trucking industry for the week of Oct. 5-11:

Brandt debuts new trailers at Utility Expo.
Hunter Engineering introduced two new heavy-duty pit rack configurations.
Bridgestone Americas launched the Firestone FS592 steer tire for long haul and regional trucking fleets.

Rush Enterprises executives Jason Wilder, COO, and Rusty Rush, president, chairman and CEO, speak during a press conference Tuesday at the 2025 Rush Tech Skills Rodeo in Nashville.

Rusty Rush cites overcapacity as thorn in truck sales turnaround

Overcapacity isn’t a new problem but Rusty Rush, president, chairman and CEO of Rush Enterprises, says for some reason this cycle it’s taking longer than normal to be alleviated.

A competitor in the Medium-Duty, Ford category speaks to judges at the 2025 Rush Tech Skills Rodeo in Nashville.

Selling through the slowdown

How Hendrickson positions itself as trucking's ride control leader

FTR analysts are concerned that falling Class 8 orders might mean a lack of equipment limiting capacity in 2026-2027.

Weak ordering now may limit capacity later, FTR analysts say

ASE wants to connect your shop with tech schools

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