Mitchell launches new branding and website

Updated Mar 17, 2011

Mitchell International, Inc. introduced a new brand identity with the launch of a new website. The revitalized brand is said to celebrate Mitchell’s heritage and communicates a bold vision for the company’s continued evolution, building on its 65-year history of serving the property and casualty and collision repair industries.

“We are uniquely positioned to empower our clients to simplify and accelerate their claims management and collision repair processes,” says Alex Sun, Mitchell’s president and CEO. ”The revitalized brand clearly communicates the unique value we bring to customers through our unparalleled breadth of technology, connectivity and information solutions.  As our business and solutions expand into new areas, which now include Auto Physical Damage, Auto Casualty and Workers’ Compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes,” Sun says.

The new Mitchell website has been launched and can be found at www.mitchell.com.

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