Minimizer, Premier launch trilingual marketing campaign

French cover of Minimizer catalog and Spanish cover of Premier Manufacturing catalog.
French cover of Minimizer catalog and Spanish cover of Premier Manufacturing catalog.

Minimizer and Premier Manufacturing are increasing their marketing efforts in Canada and Latin America with the release of a trilingual marketing campaign.

Among the resources now available in French and Spanish are each company’s product catalog, as well as each of their websites — and

“We’re excited to offer these materials in English, French and Spanish,” Director of Marketing Steve Hansen says. “We’re members of a global marketplace, and as we increase our footprint with additional Latin American distributors and our French-speaking customers in Quebec, Canada, it’s important we offer the necessary tools to those customers, as well as our salespeople and end-users.”

The High Bar Brands companies also offer distributor counter mats in all three languages.

“The counter mats are great because each one offers a slot to insert a new product-specific advertisement,” Hansen says. “And now that we offer these ads in both French and Spanish, it’s only going to help our distributors and end-user customers.”

Hansen also says Minimizer and Premier Mfg. are not done developing additional trilingual resources.

“We’re working on creating installation instructions in both French and Spanish, and we’ll continue to produce additional videos in those languages, as well,” Hansen says.        

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