Optronics International kicked off its 50th anniversary celebration this week with the announcement that it will be moving its North American headquarters into a new 200,000 sq.-ft., facility on a 17-acre campus in 2023.
Also accompanying the announcement was the introduction of a new 50th anniversary logo and a newly revised corporate website.
“Fifty years is a milestone that few companies ever achieve,” says Brett Johnson, president and CEO, Optronics International. “I’m happy and proud to say that Optronics has enjoyed five decades of continuous growth throughout a myriad of economic cycles as well as the current pandemic with its related supply chain challenges.”
Established in 1972, the company has thrived, but Johnson points to the most recent decade as Optronics’ most pivotal, noting that the company dramatically altered the competitive landscape in the commercial vehicle lighting and harness business, inexorably disrupting the status quo in the process.
“Our 2020 acquisition of USA Harness, alone, made Optronics one of only a few manufacturers capable of fully serving the light-, medium- and heavy-duty commercial vehicle industry with both lighting and harness technologies,” he says. “This is just the beginning of the sea change that is to come.”
With 700 staff members worldwide, Optronics will ultimately consolidate its three current Oklahoma-based operations into the new Tulsa facility and will maintain its Goshen, Ind., location and its USA Harness manufacturing plant in Winnsboro, Texas. The Tulsa campus will serve as the company’s corporate headquarters, as well as a research and development lab, assembly plant and distribution hub, and will allow Optronics to immediately expand to accommodate rapid growth.
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Optronics also is taking the occasion of its anniversary to highlight its updated web presence and the introduction of a revised Optronics USA Harness logo, which includes a representation of the company’s signature Glo-Light lamp as a central feature. Through the remainder of 2022, the logo will also include a “50 years” designation.
“We’re looking forward to first publicly celebrating our anniversary with staff, customers and industry contacts during Work Truck Week 2022,” says Marcus Hester, chief marketing officer for Optronics International. “Our interactive booth will feature our anniversary graphics, highlight lighting and harness displays and enable us to access interactive content.”
Optronics says its updated website makes it easy for users to select and filter information on more than 3,000 of the industry’s most advanced lighting and harness product offerings. The site also includes a 360-degree product-viewing feature that allows users to closely examine products from all angles while accessing technical and product data.
The website includes more than 500 recently added items, including Optronics’ “Smoke Series” lamps, new trilingual packaging, and a variety of multi-function lamps, DOT utility lamps and white LED lamp products. Optronics also has a number of unique new lighting solutions now under development, the company says.
“Although we try to do it in every interaction, all of us at Optronics would like to offer our deepest and most sincere thanks to our customers,” Johnson says. “Not only have they made our first 50 years possible; they have made each of them a resounding success.”