Mack Trucks announced Tuesday it has relaunched its popular e-commerce site MackShop.com with new features to make it easier to find and purchase official licensed Mack merchandise.
The updated site features advanced search filters for easier shopping, a customer-friendly account management system and an expanded product lineup, including an expanded women’s line, a larger heritage collection and a specially curated collection of items made from eco-friendly materials.
“For 123 years, the Mack brand has represented American ingenuity, durability and a resiliency that few other brands can mimic,” says David Galbraith, vice president of global brand and marketing for Mack Trucks. “Our long, storied heritage is the foundation for a large fan base, and the new MackShop.com delivers a multitude of products for Mack fans to proudly display their brand affinity.”
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Other functionality launched today includes a dedicated customer support email, the ability to purchase and redeem digital gift cards and an updated thematic filter so users can quickly search and find their desired product based on price, color, gender and more, Mack says.
The company adds the site has four core audiences and corresponding versions of the site: the retail customer, Mack employees, Mack dealers and Mack corporate customers. Each site has unique pricing and, in some cases, exclusive merchandise.