High Bar Brands (HBB) showcased the newest member in its family of brands with a new booth at Heavy Duty Aftermarket Week.
“I had several people come up and say how great BettsHD looks in our booth,” says Steve Hansen, vice president of marketing and communications for HBB. “I never thought I’d see the day where Minimizer poly fenders and BettsHD metal fenders stood side-by-side, but it makes so much sense when you consider many companies prefer to buy by category.”
“It’s a game-changer for us, considering BettsHD brings two product lines — mud flap hangers and metal fenders — that perfectly complement our existing brands,” adds HBB Senior Vice President of Sales and Business Development Derek Quys. “People I talked to were excited we were able to add such a large legacy brand to our portfolio.”
HBB also notes visitors at HDAW’s Product Expo could see firsthand how well these product lines interact, such as display showing BettsHD hangers holding Viking mud flaps. HBB acquired Betts HD in September 2024.
“The BettsHD acquisition allows us to complete our spray suppression offering, which is a necessary safety component for every commercial vehicle on the road,” says Quys.
[RELATED: High Bar Brands acquires Betts HD, expanding product portfolio]
“Several customers were impressed with the new booth,” Hansen adds. “I think this updated look does a great job showcasing our brands and how well they complement one another.”
High Bar Brands’ new booth will make its next appearance at ATA's Technology & Maintenance Council (TMC) Annual Meeting and Expo in March in Nashville.
