OptiCat adds another supplier to heavy-duty data services

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OptiCat has added NORMA Group to its network of automotive and heavy-duty cataloging data services.

As the heavy-duty aftermarket community continues to embrace data standards, more and more heavy-duty truck parts data receivers (distributors and other data users) are requesting high-quality digital product data and images that conform to the Auto Care PIES (Product Information Exchange Standard) data standards.

OptiCat says its network provides a cloud-based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all heavy-duty suppliers and their channel partners be more efficient and successful in selling more parts.

“Joining Opticat is an important step in supporting our customers with E-business leadership. NORMA Group is a major supplier in the automotive and heavy duty aftermarkets and we see Opticat as the leader in managing the catalog data used by our customers to support online efforts,” says Sharon Vessels, vice president, marketing and ecommerce, NORMA Americas.

“We are thrilled that the NORMA Group has chosen to partner with OptiCat in providing their standardized part information to their customers through the OptiCat OnBoard Supplier portal,” said Don McEntee, OptiCat director of sales and marketing. “We are looking forward to helping them sell more parts by using our services.”

With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved data receiver channel partners, the company says.

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