G.K. Industries Ltd., is another aftermarket supplier to join the OptiCat network, which now includes more than 930 supplier brands.
“Joining OptiCat is a strategic and important step in supporting our customers with e-business leadership," says Mark Robertson, director of sales, G.K. Industries. "GKI is a leading filtration manufacturer in the automotive and light duty aftermarkets and OptiCat complements our expertise as the leader in managing the catalog data used by our customers to support online efforts.”
OptiCat says its network provides a cloud-based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all heavy-duty suppliers and their channel partners be more efficient and successful in selling more parts.
As the heavy-duty aftermarket community continues to embrace data standards, more and more heavy-duty truck parts data receivers (distributors and other data users) are requesting high-quality digital product data and images that conform to the Auto Care PIES (Product Information Exchange Standard) data standards.
“We’re excited to welcome GKI to the OptiCat family,” says Blake Barson, OptiCat director of data services and national sales. “GKI has provided terrific digital content to better help their customers find the right filter at the right time.”