"With the merger and other operational changes being implemented to scale our global business, we decided a new company name would help unify us and better represent our combined value proposition," says Jeff Hart, president and CEO of VitalEdge. "Our research involved talking with our leaders and investors, our employees, and most important, our clients. The voice of the customer is critical to the success of any organization, and our clients have certainly been instrumental in driving the innovations we've delivered throughout our history. Now, they are central to the evolution of our brand and its promise of value to them."
The company made the announcement at the Associated Equipment Distributors Summit and CONDEX exhibition in Las Vegas. VitalEdge develops software for agriculture, construction and material handling equipment dealers, as well as those who sell or rent heavy trucks and do business in adjacent markets such as forestry, mining and sanitation.
E-Emphasys ERP and IntelliDealer will remain the brand names for the dealer management software suites and associated applications.
VitalEdge was selected as a new name because, the company says, clients view the company's software as vital and it gives them a competitive edge.