Prokeep has announced the release of The Front-of-House Playbook: Unlocking Orders by Empowering Every Rep, a practical guide for distributors and dealers on maximizing daily customer interactions to drive revenue.
Built around a simple framework: serve, centralize and drive, Prokeep says the playbook translates top-performer behaviors into repeatable workflows that branches can deploy without disrupting day-to-day operations.
The company adds the playbook addresses a well-known reality in distribution: buyers award business to the team that responds first, quotes clearly, and follows up at the right moment. By consolidating conversations across channels, linking them to ERP data, and activating timely outreach, the playbook shows how teams can handle significantly more demand with fewer errors and faster confirmations.
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The company says results highlighted include:
- Up to 3× greater order capacity when communication is unified
- ~30% more orders driven by consistent, proactive outreach processes
- ~13% more orders enabled by stronger customer and order data
- ~9.5% year-over-year revenue lift tied to omnichannel responsiveness
- ~50% of orders go to the business that sends quotes first
Additionally, Prokeep states readers will find concise, step-by-step guidance organized around three pillars:
- Serve – How to manage phone, text, email, and chat from a single inbox with instant acknowledgments and ERP-linked quotes and status updates — ensuring customers choose you first.
- Centralize – How to build complete customer profiles and eliminate re-entry errors through ERP integration, while uncovering buying patterns that enable faster, more accurate responses and proactive outreach.
- Drive – How to reactivate dormant accounts, recapture abandoned quotes, and run targeted promotions that boost both daily order volume and average order value.
Prokeep also notes A c-suite rollout checklist helps leaders align people, processes, and systems to scale these practices seamlessly across all locations. Additionally, a Regional Manager checklist helps managers train reps to serve and sell like their top performers.
The playbook is available to download for free on the company's website.
