PacLease recently hosted a Sales Summit for its U.S. and Canadian franchises in Grapevine, Texas.
The three-day event focused on helping franchise teams deliver exceptional customer service while expanding their knowledge of PacLease’s custom truck specification capabilities.
Key PacLease supplier partners, along with representatives from Kenworth and Peterbilt, were on hand to provide insights and lead educational sessions. In addition, Tom Moore, executive vice president for the National Private Truck Council delivered a presentation featuring findings from the soon-to-be released 2026 Private Fleet Benchmarking Survey.
“Understanding our customers and their transportation needs — from an equipment as well as financing standpoint – has always separated PacLease from other leasing companies,” says Todd Berger, Paccar Leasing’s director of sales. “Each truck we build for a customer is custom spec’d and designed to maximize performance and fuel efficiency for a particular application. To stay ahead, our franchise sales teams need to know how equipment continues to evolve. What’s more, we need to completely understand how recent trends and challenges shape customer operations, and the NPTC benchmarking survey helped in that regard. That’s why our Summit meetings are so important. They give our franchises new and fresh ideas to improve our sales processes to better serve their customers.”
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In addition to presentations on the latest truck technology and regulatory developments, PacLease says breakout sessions provided insights into a variety of topics, including vocational opportunities for full-service leasing and leveraging our vast network for national account programs. Other sessions also explored AI and how it can be used to improve efficiency and customer service.
On the first full day of the Summit, Berger led a panel featuring four perennial PacLease President’s Award Gold Circle recipients. They shared their thoughts on what separates them from competitors; discussed what makes customer service stand out, and highlighted best practices that have contributed to their success.
“The panelists presented ideas and thoughts as to what has made them so successful and engaged with their customers,” says Berger. “It’s one thing to lease a quality Peterbilt or Kenworth truck, but you must back it up with knowledge, passion, and a true understanding of your customer’s operation. That’s what our panelists conveyed.”
AI sessions demonstrated how the technology can improve operations, especially from a back-office standpoint.
“That does two things,” says Berger. “It can help streamline tasks such as spec comparisons, email summaries and other administrative activities, while freeing up more time for customer engagement and relationship building. When you know your customer, it helps deliver better solutions and a better lease experience.”
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Overall, Berger says the PacLease Sales Summit continues the momentum the company has generated during the first half of the new year.
“Full-service leasing throughout the PacLease network continues to grow,” he says. “We feel we have industry-leading solutions coupled with premium trucks we know our customers and their drivers want to operate. It’s been a solid recipe since PacLease was founded in 1980, and we just continue to improve. The Sales Summit is a big part of that.”
