As the first OEM to offer this type of experience, Mack states it connects buyers directly with dedicated product specialists who provide comprehensive, one-on-one virtual tours of its truck models.
"The Mack Live Tour demonstrates our commitment to meeting customers where they are, providing unprecedented access to our product line while respecting their time and convenience," says Jonathan Randall, president of Mack Trucks North America. "This approach allows us to showcase our trucks' features and capabilities in a manner that is most convenient for the potential customer — all in an interactive way."
During each 30-minute session, segment-specific product specialists guide customers through detailed tours tailored to their interests. Mack says the platform features a one-way video format, allowing customers to view the specialist's perspective while maintaining the customer’s privacy. Participants can communicate through either audio or chat options, the company says.
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Additionally, product specialists provide insights into the selected truck model's exterior and interior features, with customers directing attention to the details that matter most to their operations. This approach focuses on information and answers, ensuring a pressure-free environment for customer decision-making, Mack says.
The program is currently available to qualified buyers in the United States and Canada. Mack says interested parties can learn more and schedule their personalized virtual tour by visiting https://www.macktrucks.com/live-tour/.
